Posts by YPO Member Contributors

Corporate Culture Comes in 5s

By Brian Hayduk,  Partner and CEO of 5 I was a 31-year-old salesperson working in New York City, New York, USA, when the startup energy company I was with, New Energy Ventures, was acquired. Without anything close to the experience to justify it, my new boss promoted me to running the region, a business approaching USD500…

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9 Ways to Maximize Your CRM Investment

By Yacov Wrocherinsky, YPO member Customer relationship management (CRM) is the fastest-growing software market, according to research firm Gartner. That doesn’t mean all those companies implementing CRM are optimizing it — or are even using it wisely. Only 45 percent of companies with a CRM use it to store lead and customer data, according to…

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Seeing the Opportunities in Disruptive Interruptions

By YPO member Raméz A. Baassiri “Change is the only constant.”— Heraclitus, Greek philosopher As we get ready to step into the third decade of the new millennium, Heraclitus’ words ring ever true. With the near seismic political, economic and cultural upheavals going on around the world, change seems to be an ever-present character in the…

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5 Tips for Breaking Through Business Barriers

By James McPartland, YPO member I was told at a young age I had nothing to say and, for many years I believed that story. As time unfolded, I came to understand that the setbacks I’ve experienced in life and business were gifts, bestowed to teach me that I had a whole lot more than…

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Attract and Retain Talent by Leveraging the Crowd

By Debby Carreau, CEO and Founder of Inspired HR and Inspired Workplace Traditional ways of attracting talent no longer work in a world where millennials are the majority of the workforce and the average person will hold 10 jobs by the time they reach their 30th birthday. Navigating this as an employer is even further complicated by…

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6 Ways to Thrive in Today’s Challenging Omnichannel Economy

By Jessica Hawthorne-Castro,  CEO of Hawthorne Advertising and YPO member Today’s marketing landscape is broader, deeper and more complex than ever before. There are more channels, more choices and more customers who get more savvy every day. Thriving in this “omnichannel marketing” playground is a balancing act. Companies have to continuously evaluate and strengthen customer touchpoints while…

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Is Writing A Book For You?

By Tanya Hall, CEO of Greenleaf Book Group and YPO member Your experience as a business leader brings with it a wealth of insight, wisdom and lessons learned. Perhaps your peers encourage you to write a book to share this knowledge to grow your business. The business book is a symbol of author expertise, and…

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You Need Courage To Be A Great CEO

By YPO member Mark Moses What are you so afraid of? I often listen to frustrated entrepreneurs and CEOs rattle off a laundry list of challenges and worries, things they “can’t” do, things they “shouldn’t” do. One way or another, it’s all fear: fear of change, fear of making choices, fear of striving for greatness,…

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How to Make Sales Technology a Competitive Advantage

By Chanin Balance, YPO Member In every generation, new technologies arrive that can rightly be called game-changers. From advances in marketing technology to the rapid proliferation of customer relationship management (CRM) systems, we’ve seen an incredible shift in the last 10 years. Now the sales technology landscape is feeling the ripples of this transformation. While…

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