Posts by YPO Member Contributors

Attract and Retain Talent by Leveraging the Crowd

By Debby Carreau, CEO and Founder of Inspired HR and Inspired Workplace Traditional ways of attracting talent no longer work in a world where millennials are the majority of the workforce and the average person will hold 10 jobs by the time they reach their 30th birthday. Navigating this as an employer is even further complicated by…

Read More

6 Ways to Thrive in Today’s Challenging Omnichannel Economy

By Jessica Hawthorne-Castro,  CEO of Hawthorne Advertising and YPO member Today’s marketing landscape is broader, deeper and more complex than ever before. There are more channels, more choices and more customers who get more savvy every day. Thriving in this “omnichannel marketing” playground is a balancing act. Companies have to continuously evaluate and strengthen customer touchpoints while…

Read More

Is Writing A Book For You?

By Tanya Hall, CEO of Greenleaf Book Group and YPO member Your experience as a business leader brings with it a wealth of insight, wisdom and lessons learned. Perhaps your peers encourage you to write a book to share this knowledge to grow your business. The business book is a symbol of author expertise, and…

Read More

You Need Courage To Be A Great CEO

By YPO member Mark Moses What are you so afraid of? I often listen to frustrated entrepreneurs and CEOs rattle off a laundry list of challenges and worries, things they “can’t” do, things they “shouldn’t” do. One way or another, it’s all fear: fear of change, fear of making choices, fear of striving for greatness,…

Read More

How to Make Sales Technology a Competitive Advantage

By Chanin Balance, YPO Member In every generation, new technologies arrive that can rightly be called game-changers. From advances in marketing technology to the rapid proliferation of customer relationship management (CRM) systems, we’ve seen an incredible shift in the last 10 years. Now the sales technology landscape is feeling the ripples of this transformation. While…

Read More

Attract and Retain Talent by Leveraging the Crowd

By YPO member Debby Carreau Traditional ways of attracting talent no longer work in a world where millennials are the majority of the workforce and the average person will hold 10 jobs by the time they reach their 30th birthday. Navigating this as an employer is even further complicated by new levels of stakeholder scrutiny…

Read More

10 Questions to Ask to Find the Right CRM Consultant

By YPO member Yacov Wrocherinsky  Selecting the right customer relationship management (CRM) platform is challenging. But it’s not the only big decision you’ll need to make to get the right solution for your organization. Another significant choice you’ll need to make is selecting a trusted implementation partner — one who can guide you not only with…

Read More

Increase Customer Engagement With Data-Driven Marketing

Companies are leveraging data to develop complete, multi-channel pictures of exactly what their customers think and want — and then fulfilling those needs. By YPO member Jessica Hawthorne-Castro There isn’t a corner of the advertising world that hasn’t been touched by data-driven marketing, or the use of data to make good decisions and improve engagement…

Read More