Posts by YPO Member Contributors

How to Make Sales Technology a Competitive Advantage

By Chanin Balance, YPO Member In every generation, new technologies arrive that can rightly be called game-changers. From advances in marketing technology to the rapid proliferation of customer relationship management (CRM) systems, we’ve seen an incredible shift in the last 10 years. Now the sales technology landscape is feeling the ripples of this transformation. While…

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Attract and Retain Talent by Leveraging the Crowd

By YPO member Debby Carreau Traditional ways of attracting talent no longer work in a world where millennials are the majority of the workforce and the average person will hold 10 jobs by the time they reach their 30th birthday. Navigating this as an employer is even further complicated by new levels of stakeholder scrutiny…

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10 Questions to Ask to Find the Right CRM Consultant

By YPO member Yacov Wrocherinsky  Selecting the right customer relationship management (CRM) platform is challenging. But it’s not the only big decision you’ll need to make to get the right solution for your organization. Another significant choice you’ll need to make is selecting a trusted implementation partner — one who can guide you not only with…

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Increase Customer Engagement With Data-Driven Marketing

Companies are leveraging data to develop complete, multi-channel pictures of exactly what their customers think and want — and then fulfilling those needs. By YPO member Jessica Hawthorne-Castro There isn’t a corner of the advertising world that hasn’t been touched by data-driven marketing, or the use of data to make good decisions and improve engagement…

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Leading Differently For Today’s Workforce

By YPO member Russell P. Reeder  Today, it makes no difference if you have a mobile and remote workforce or an office-based workforce. the employees back into the office. Marissa Mayer famously did this as she worked to right the ship at Yahoo!. The goal of bringing everyone back into the office is to create a…

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Disruption and Opportunity: Climate Change Investing

By Mridula Ramesh, Founder of the Sundaram Climate Institute Climate change is arguably the greatest disruption of our time. I’ll go out on a limb and say that no one reading this article will remain unaffected by effects of climate change in the next five years — whether you are sitting in downtown Manhattan, New York,…

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